Walking through the mall with my husband a few weeks ago, I did a double take, stopped in my tracks, and turned around...making a beeline to Starbucks.
What did I see? It was none other than a sign for the *new* Mocha Coconut Frappuccino!!! Here's the kicker - this product is NOT new. No lie, the Mocha Coconut Frappuccino was the featured summer drink at Starbucks the summer of 2001 - yes, 10 years ago. How do I know this? Because it was my favorite thing ever - and made such an impression on me that 10 years later I stopped in my tracks to go get one!
This past week was "Happy Hour" at Starbucks, where all Frappuccinos were half off during certain hours of the day. I went to take advantage of said deal (don't worry, I ordered decaf) and they had these little puppies for customers. Frappuccino shots. Marketing genus!
The embarrassing part - I'd already ordered when I grabbed this little guy. It didn't entice me to buy something - but seemed like a perk for already having purchased my drink.
Yes, it's going to be a good - but expensive - summer!
No comments:
Post a Comment